My Secret for Making Time to Work on Your Business (No Matter How Busy You Are!)
You know that feeling when business is going so well . . . but you kind of hate it? You have more work than you can handle. Your income has never been better. Clients and customers are banging down your door to work with you.
And that's the problem: You're spending all your time catering to your clients and zero time actually running your business.
It might mean more cash in the short term, but it's not sustainable for long. If you want your business to grow in a way that actually leaves time for you to see your family once in a while, you need to stay on top of behind-the-scenes business tasks.
Unfortunately, those tasks are the first thing to go when paying clients are clamoring for your attention.
Luckily, there's one simple thing every business owner can do to make time for ongoing business tasks: Theme days.
What are theme days?
Theme days work like this:
Step one: Set aside a day to focus on one thing in your business.
Step two: Choose a theme for what that thing will be.
Step three: Show up on theme day and get stuff done like you wouldn't believe.
Theme days can be about anything related to your business (see the next section for some examples to get you started). By scheduling theme days in advance, you'll always have time set aside for your business. By choosing just one type of work to focus on, you'll be able to actually make progress toward your business goals instead of splitting your efforts in a million different directions.
Sample theme days to use in your business
Theme days are the only way I'm able to keep things running on the backend of my business. These are some of the theme days I use in my business, along with suggestions for how often I schedule them and what sort of jobs I tackle.
A theme day can look however you want it to. It could be just a few dedicated hours, or it could be a full weekend business retreat.
Take a look at these examples to spark ideas for how you can use theme days in your business. Then add them to your calendar right now and don't break that appointment with yourself.
Content Creation Day
Once a month or once a quarter, depending on the type of content you create and how frequently you post.
- Brainstorm ideas for the next batch of blog posts and newsletters.
- Write drafts of blog posts and newsletters.
- Create a new opt-in freebie, content upgrade, or passive income product.
- Shoot and edit videos.
- Record and edit podcast episodes.
- Create promotional content for your next launch.
- Rewrite outdated website copy or bios.
Social Media Management Day
Once a week or once a month
- Draft and schedule status updates for Facebook, Twitter, and LinkedIn
- Take a week/month's worth of Instagram photos and draft their captions.
- Create all Pinterest graphics for upcoming blog posts.
- Update your social media posting schedules.
- Search for smart posts in your industry to share over the next week/month.
- Research relevant hashtags for your business.
- Reach out to potential clients or collaborators via social media.
- Check your analytics for all social media platforms and make adjustments to your overall strategy.
Smart Systems Day
Once a quarter
- Brainstorm tasks that could be outsourced or placed on autopilot.
- Research automation tools.
- Set up new automated systems and check that existing systems are still running smoothly.
- Search for and hire a VA (or specialist in the areas you need help with).
- Make a list of upcoming tasks to hand off to your VA.
Once a week
- Take care of all business accounting and invoicing.
- Catch up on emails.
- Reach out to potential collaborators about new projects.
- Plan for the coming week.
- Evaluate progress on your current goals.
- Run errands and replenish business supplies.
- Send client thank-yous or appreciation gifts.
Business Planning Day
Once a quarter, with extra time set aside at the end of the year for more big-picture planning
- Think about what you want your business and your daily life to look like in the next months and years.
- Evaluate how your current products/services are performing.
- Set (realistic!) financial goals for the next quarter.
- Brainstorm new products or services and update your current offerings to reflect your business growth.
- Prep for vacations, maternity leave, or other business absences.
- Plan out a new income stream (course, ebook, etc.)
Continuing Education Day
- Take a course on a skill you'd like to improve.
- Read up on an area of business you know you could do better at.
- Build your own conference.
- Catch up on working through courses or ebooks you've recently purchased.
Have you ever used theme days? How have they helped you keep your business on track?