The Top Blogging Mistakes Even Successful Solopreneurs Make
We've all seen those solo business owners who make everything look easy.
Her Instagram is perfection in a square. Her social media updates are funny and inspiring. Her website is gorgeous, AND she actually manages to blog on a schedule.
It's easy to look at a successful solopreneur and assume every aspect of her business is put together. But that's usually not the case.
Running a business is hard, and it rarely goes as smoothly as we plan. It may look like that solopreneur is rocking her blog, but I see successful business owners ignore blogging best practices time and time again.
I understand why it happens. Blogging is a lot to handle on top of running a business and actually having a life. But those blogging mistakes can cost you some serious clients.
These are the top blogging mistakes to avoid if you want your business blog to do its job.
1. Not focusing on the right blog goal
If you ask most solopreneurs what their goal for their blog is, they'll say "getting more clients" or "selling more products." In short, earning money.
That's not a bad goal, but it's not a good one either.
Your blog isn't an extended sales page. It's a place for you to connect with readers, start a conversation, show of your expertise, build trust, and provide free value.
Those things will eventually lead to more sales in your business. But if you jump the gun and try to make every post a sales pitch, the whole thing is going to fall flat.
2. Not including a call to action
The average reader stumbles across your blog through social media. She gets the information she wants, and then she leaves and forgets you ever existed.
You'll never see progress toward your blog goal if you don't show readers which next step you want them to take. Calls to action (or CTAs) are where you tell your readers what to do after they read your post.
Not including a CTA is the blog equivalent of bumping into a cute guy, having a great conversation, and never getting his name or number. (Or, in the mompreneur version of the same scenario, finding a fellow mom with kids the same age as yours and a great sense of humor, then never seeing her again.)
Don't let your audience forget about you! Start here if you're not sure how to write a strong CTA.
3. Not doing keyword research
No one really likes talking about SEO, but it has to be done. You're leaving a ton of site traffic on the table if you don't do your research about which keywords are going to pay off.
Social media can drive plenty of traffic, but all it takes is one change (a la Facebook), and you could have a traffic-less blog on your hands. It never hurts to play by Google's rules and have organic search as an additional traffic source.
Ideally, you want to look for keywords that have low competition and high search rate. My favorite SEO expert Kim Herrington has rounded up her top free SEO planning tools. Check it out and make keyword research a regular part of your blog process.
4. Not reviewing your analytics
I'm not someone who enjoys tracking metrics and digging into data, but you'd better believe I make the effort when it comes to running my business blog. How else will you know what's working and what's not?
Your blog isn't doing its job if it isn't consistently helping you achieve your blog goals. Even successful solopreneurs need to review their analytics so they can adjust their strategy and make improvements.
Speaking of strategy . . .
5. Not having a content strategy
Blogging without a content strategy is kind of pointless. It leaves you feeling like you worked so hard on your blog, but all you're really doing is wasting your time. It's the opposite of running an intentional business.
A content strategy gives you an intentional plan of action for your business blog.
You'll stop writing posts at the last minute. You won't have to worry about what to blog about or how often you should be posting.
Instead, you'll have confidence that your blog is moving you forward in your business . . . because you took clear steps to make sure every single blog post is aligned with your business goals.
Not convinced a content strategy is right for you? Check out these myths you believe about content strategies (that are dragging down your business). Then step right this way to sign up for the Content Challenge, a free email resource that walks you through designing a simple content strategy, one step at a time.