The Simple Way to Spend Less Time on Content Marketing
Let's be real with each other for a minute: Most of us don't have time to do all the content marketing the "experts" are telling us to do. You're trying to have a life and actually get work done---you don't have time to blog AND Periscope AND create worksheets AND host a Twitter chat AND submit guest posts . . . the list goes on. If you're a magical unicorn who somehow does have time to do all that, I can guarantee it will only lead to burnout.
The good news is, you don't have to do all that content marketing work. (This is coming from someone who enjoys content marketing and doesn't even manage to post weekly on her own blog!)
Here's my big secret for cutting your content marketing work in half:
Only do the thing that gets you results.
What "results" looks like is up to you. The most important piece of content marketing may be the one that brings in the most web traffic, converts to the most sales, gains the most new subscribers, encourages the most engagement from your followers.
The metric you use is up to you, and it will depend on where you're at in your business now and where you're planning to go. There is no right or wrong answer. Just decide what "successful" content marketing looks like for you, then track down some analytics and look at the top one or two that are bringing in the results you want.
Got your one or two top types of content marketing? Good.
Now stop doing everything else.
If that means you don't blog anymore, so be it. You stop hosting your weekly Periscope Q&As? Okie-dokie. Whatever doesn't come out on top isn't getting you the results you need anyway, so why continue wasting your time?
This doesn't mean you have to stop doing other types of content marketing forever. Your strategy will continue to grow and evolve as you and your business change. What's right for you now may not be right next year.
But one thing I know for sure: Your business will never reach the heights you want if you spend your valuable time doing the wrong type of content marketing just because some expert said you should.
In my own content marketing strategy, that means I'm focusing on blogging higher quality posts less often, and I'm cohosting a pretty fantastic weekly podcast (if I do say so myself). My social media has been outsourced to robots. I'm not worried about creating a Facebook group for my followers, sending a newsletter filled with magic and fairy dust, or following all the cool kids to Periscope.
I'm worried about doing what works for me and my business right now. No matter what anyone tells you, that's the best kind of content strategy.
How are you making your content strategy work for you? What's your favorite way to measure results?
P.S. If you're filled with blog ideas but no time to write them, I can help!