How to Spend Less Time Blogging (without Sacrificing Quality)
Some creative business owners love blogging, but others . . . not so much. No one likes wasting time on tasks they hate---especially if it's taking them away from things they truly enjoy, like creating new products or connecting one-on-one with clients. You know having a blog is important for your business, but you don't know how to stop wasting hours and hours creating high-value blog posts each week.
Even if you enjoy blogging, you probably don't want to spend more time on it than you have to. Who wants to be stuck behind a screen when the weather is gorgeous and there are chocolate chip cookies to be baked? Not me!
You're ready to be more intentional with your blogging time, and I can show you how to make it happen. These strategies may seem like no-brainers, but they really do work . . . if you take action on them. You can have a successful business blog without wasting all your time cranking out posts. Here's how.
How to Spend Less Time Blogging
1. Let go of perfection.
One of the reasons blogging takes so much time is because we get an idea of what a "perfect" blog post looks like, and then we try to replicate it three times a week. That's not realistic! Even if you could create masterful posts several times a week, you'd never be able to sustain that pace of content creation without burning out a few months down the road.
Offering valuable content doesn't mean every post has to be perfect. Letting go of the ideal and giving yourself grace is the first step to spending less time on your blog.
2. Write shorter posts.
Long-form posts are trendy at the moment, but trendy doesn't equal a solid business model. Your blog posts don't have to break 1000 words to be valuable to your readers!
What can you succinctly write about that's still worth reading?
Seth Godin is famous for offering short, actionable blurbs for online business owners. (And I'm sure he doesn't lose sleep wondering if he should start writing 2000-word posts.) Austin Kleon's blog is filled with posts that are short on words and big on inspiration for creatives. Alexandra Franzen's posts are typically around 500 words, but they pack a big punch for anyone who needs a little pick-me-up or perspective on life.
Moral of the story? No one wants to read a post that's longer than it needs to be, so don't waste your time writing more than you have to just because some expert said you should.
3. Write fewer posts.
If you're like me and you can't seem to make a point without writing posts that are as long as a college thesis paper, blogging less often may be a good option for you. I currently blog once a week (and take frequent blogging breaks) and feel zero guilt about it.
No one expects you to write an in-depth, 2000-word tutorial with screenshots and a content upgrade three times a week. No one. Have you ever noticed that the people who write epic posts like that (like Regina or Melyssa) don't post all the time? You'll typically hear from them a few times a month, if that. That's because it takes time to put all that value in a post. It's also because they're not focusing every ounce of their business energy into their blog. You don't have to either.
4. Feature other people.
It's your blog, but that doesn't mean you need to be the only one creating content. Open your blog to guest posts, invite others to become regular contributors, or run an interview series that focuses on learning from others' wisdom so you can take a break. (Alisha Nicole does a great job of this in her Purpose to Service interviews, and I love following along with Rachel's Finding Balance series.)
Another popular way to take some of the pressure off is to start a weekly or monthly roundup of helpful links. Readers always appreciate posts that are full of value and that introduce them to other bloggers they'll love. My favorite roundup posts currently come from The Blog Market's weekly resources. Their roundup posts always stand out because they focus on a specific theme each week, and they include a personal introduction before including the links.
5. Run a series.
Sometimes having limitations makes it easier to be creative! Running a regular blog series can save time in the brainstorming phase since you don't have to think so hard about what to write about---you already know it needs to be something that fits within your series theme! Series also tend to use the same or similar graphics each week, so you can save some time in the design phase as well.
6. Repurpose past content.
You don't have to reinvent the wheel with every blog post. Not all of your readers hang out in the same places, which means you can repurpose content from other platforms on your blog without annoying your readers.
Webinars can become blog posts, like the Hot Seat videos from One Woman Shop. The ladies at One Woman Shop host regular Blabs between themselves and guests---and they never let those high-value videos go to waste! Not everyone can make it to their Blabs live, so they repurpose that content on their blog. Anne Bogel from Modern Mrs. Darcy takes a similar approach when she gives a brief rundown of her latest podcast episode in a weekly blog post.
Ready to streamline your blogging process?
Let me know what you're struggling with in the comments! I'm happy to help you out so you can find a more efficient blogging process.