Should I Blog for My Business? (The Answer Might Surprise You!)
This post is for me as much as it is for you. When I started my business, I believed a lie that creative entrepreneurs are still getting trapped in every single day. I thought I had to blog for my business.
I'm going to be honest: you don't have to blog for your business if you don't want to.
You didn't expect to hear that, did you? After all, I'm a content strategist. I'm supposed to tell you that content is king, that SEO matters, and that you're seriously hindering your business if you don't blog consistently.
Maybe that's true. Blogging can be a huge boost to your business. It can introduce you to new clients, support your product sales, and provide real value to your readers. Your blog can help you build your platform and share your expertise. It can be a real launching point for your business.
But here are some other true things.
Your blog is not more important than your family.
You will not reach the end of your life and think, "I only wish I had published more blog posts." You might, however, think, "I wish I'd spent more time being present with my husband instead of worrying about my blog. I wish I'd never snapped at the kids because they wanted to play while I wrapped up a post. I wish I'd gotten lunch with my mom instead of doing more SEO research."
Your blog is not more important than your health.
Blogging is one of those tasks that tends to get stuck on the back burner. I get it---blogging doesn't directly pay the bills for most of us, so it's less important than client projects. But that means blogging is often the thing taking away from the margins of our lives. Does your blog life look like this?
- You're constantly sleep deprived because late at night is the only time you have to blog.
- You choose to blog rather than take a walk or go to yoga.
- You don't want to give up a second of child care to go to routine doctors appointments, so you just keep putting them off. That's some of the best time you get for blogging! (This one is me, guys.)
- You let the stress of blogging settle on your shoulder like a weight that never lifts because you don't want to take a blogging break.
Your business blog is not worth sacrificing your health. Maybe you've never thought of it that way before. If you're not exercising or getting enough sleep and your blog is to blame, you need to start prioritizing how you take care of yourself.
Your blog is not more important than your clients.
Drawing in new readers is all well and good, but the time and energy you spend blogging should not be at the expense of bringing your best work to the clients you already have. Serve your clients well. Your blog can wait.
Your blog is not more important than the work you're called to do.
Yes, your blog might be part of the work you're passionate about. But so often we put off doing the great things because we're distracted by the busy work of maintaining our blog. Do you think you don't have time to build that course, or write that book, or accept that speaking engagement? I bet you'd have time if you paused blogging for a season.
Is blogging ever worth it?
Yes, blogging does have its place. Otherwise I wouldn't have built a business around helping people blog!
I don't mean to downplay the importance of your business blog. Some business owners, myself included, can directly credit their blogs with the success of their business. It's no small thing that I'm able to stay home with my kids while earning a full-time income. I'm grateful for the part this blog has played in that.
Along with that gratitude, I need a dose of perspective.
A business blog is a tool like any other. It can be used to market your business, to build relationships, and to promote yourself as an expert. But at the end of the day, it is still just a blog.
Should you blog for your business? Maybe. But you should never let your blog take over your life.
Do me a favor and share this with someone you know who needs their life back because their blog is sucking it all away.
There are ways to handle blogging burnout. If you're stressed out, overwhelmed, or stuck on the hamster wheel of blogging, let's chat about what we can do to get your life back. I'm happy to share any resources that might help you out!