5 Product Launch Blog Posts that Will Sell Your Stuff
Let's talk about launching. (Am I the only person who thinks of those T-shirt-launch-gun things they use at sporting events every time I hear that word?) Even if you don't run a shop, you've probably launched something before, like a new service or an ebook.
And it probably wasn't as fun as throwing T-shirts into a wildly cheering crowd.
You know firsthand that coming up with blog content to support a launch is hard. You need to know how to write posts that make readers interested in your product without sounding like a door-to-door vacuum salesman.
Here's the breakdown of five product launch blog posts that will sell your stuff.
1. Blog about the why
People need a compelling reason to purchase something, and that means knowing the why behind your product. A post like this won't only share why your readers need what you're selling, it will also share why you created it.
Giving readers that behind-the-scenes look at the passion that led you to create a product is the most authentic sales pitch there is. You probably created your product because you were struggling with the same problems your readers are having now, or you saw a gap in the marketplace and knew you could be the one to help people.
People will recognize the genuine purpose behind your product, and they'll be more excited about buying from you when they know that you see them as real people and not just a paycheck.
2. Blog a basic preview of your product's content
Obviously you don't want to give all the goods away for free, but sharing a taste of your content with readers will pique their interest and make them want to know more. There are a million and one ebooks and courses out there today. This blog post is your chance to prove to your readers that your product is worth their time and money.
Share a high-level overview of what you offer in the paid product. You could condense the first chapter of your ebook into a blog post, or share the solution to your readers' problem without telling them in-depth details about how to implement that solution.
3. Blog a case study with real results
If you're relaunching an evergreen product or a course you've run in the past, this is your chance to show your readers exactly what buying your product can do for them. (If your product is brand new, try launching to beta testers who can serve as case studies the next time around!)
Get in touch with past customers who have left rave reviews or testimonials of your offering. Most people would be more than happy to share their experience---especially if it gets them a link back to their site or earns them a bit of commission with an affiliate relationship.
Ask your past customers specific questions that get at the heart of how your offering helped them achieve results or solve a problem. Readers who are on the fence about purchasing will appreciate seeing unbiased results from other users. It serves as proof that you're not just some Internet crazy who created a product---you're an expert who can actually help them.
4. Blog about common questions or concerns
Many of your readers might be hesitating to buy from you because they share the same questions about your product. For example, do they have enough tech know-how to implement what you're teaching? Are they at a place in their life or business to take advantage of offering? Think about the questions you hear most often from your readers and face them head-on in this post!
This post could also address common myths or misconceptions about your product. For example, my post 5 Myths You Believe about Content Strategies (that Are Dragging Down Your Business) helps readers understand that a content strategy doesn't have to be overly rigid or time-consuming.
What myths could you tackle to show readers that your offering is worth investing in?
5. Blog about how your system has worked in your own business
Nobody wants to buy something from someone who hasn't experienced trial by fire themselves. (Would you really trust a business coach who's never run her own business, or a nutritionist who lives on Doritos?)
A blog post that reveals how you came to develop your system and the results you've seen in your own business will go a long way toward building trust with readers. Think of it as a behind-the-scenes case study of your own business!
A post like this will set you up as a credible authority and show readers how your product could solve their problem. You stand behind what you're selling because you know it works---you've seen the results in your own life and business!
Product launches don't have to be hard
Don't dread planning your product launch blog strategy! Writing these five posts will give you a solid strategy to plan your launch on.
And if you're too busy managing your launch to worry about blogging, you can always outsource it! I'm here to help if you've got any questions about how to create a blog strategy for your product launch.