5 Strategies to Help You Stick to a Blogging Schedule

Raise your hand if you have a love-hate relationship with blogging schedules.

One day you're like, "Yesss! I'm on a roll! I have so many ideas and my blog will never sit empty ever again!" The next, you're all "I hate blogging. Why do I have to blog, whyyyyy?!"

Your not alone in your mixed feelings about blogging for your business. Blogging well can be time consuming. I don't have a ton of spare time laying around just waiting to be filled with all. the. blogging. And I'm guessing you don't either.

But sticking to a blogging schedule doesn't have to be painful. It is possible to have a posting schedule without being a slave to your blog. Try these 5 tips to make it happen.

5 Strategies to Help You Stick to a Blogging Schedule

5 Strategies to Help You Stick to a Blogging Schedule

1. Make blogging fun

Blogging is a dreaded chore for many small business owners---especially if you don't like to write. But it doesn't have to be! The more you like blogging, the more likely you are to stick to a schedule. Try these tips to trick yourself into enjoying blogging:

  • Only work on your blog at your favorite coffee shop.
  • Treat yourself to a small reward after finishing your blogging tasks.
  • Light a favorite candle or play great music while you're working on your blog.
  • Bring more of your personality into your blog (add funny GIFs, pretend you're writing to your business bestie rather than a faceless audience, etc.)
  • If you really hate writing, don't do it! Focus on audio, video, or photos to feature on your blog instead.

2. Start a habit

It's tempting to leave blogging until the last minute. But procrastination only causes stress and, eventually, resentment. (Of course you're going to hate your blog if it keeps you from having date night with your husband or going out to happy hour with your friends!)

Build blogging into a habit that you work at regularly. That way, you won't be stuck trying to pull an entire post together the night before it's supposed to go live. Maybe you'll tackle blogging tasks every Monday morning to get it out of the way, or maybe you'll block off an entire day once a month. 

Small actions done regularly add up to real progress.

3. Batch tasks to blog faster

Half the problem with blogging is that it takes for-ev-er! Or so you think. Blogging is a lot of work, but you can make it go faster by batching similar tasks together.

Jumping from writing a post to creating an image to researching SEO keywords in one afternoon is less efficient than sitting down and creating a month's worth of blog graphics in an hour. Batching is your friend because it keeps your brain focused on on type of task. And faster blogging means you're more likely to stick to a posting schedule.

4. Work ahead

Blogging at the last minute is almost never a good thing. It leaves you feeling rushed and stressed, and it makes it easier for typos or broken links to slip into your finished post. Now that you've made blogging a habit and you know how to blog faster, you can fix that problem by working ahead.

I use these four strategies to get ahead on content creation in my own business. (And I work 10-15 hours a week with no child care for my two kiddos! If I can do it, you can too.)

5. Change the schedule

Blogging consistently doesn't have to mean blogging all the time. Blogging once a month is consistent. So is blogging three times a week. You're never going to be able to stick to a schedule that's unrealistic for your lifestyle.

Think about your outside commitments, whether it's family, friends, a full-time job, or volunteer work. Get clear on how much time you need each week to serve your clients well. Ask yourself how often you actually want to blog (do you enjoy creating content, or does it feel like a chore?). These factors are key in choosing a blogging schedule you can stick to.

Maybe you'll blog more often in some seasons and less in others. Maybe you'd rather use your email newsletter and social media platforms to offer value to your readers. Choose a schedule that feels right for you and your business---even if it looks different from what the experts say you "should" be doing.

Having trouble with your blogging schedule?

I'd love to help you out with a Content Review! We'll work together to create a content strategy that fits your business and your life.